Lady Already is a premium brand that caters to the global market, offering environmentally friendly, high-quality children's knitwear. Each piece is meticulously crafted using natural yarn and low-synthetic fiber blends, ensuring both style and ease of care. The designs feature intricate details and delicate stitching, providing a soft and comfortable experience for young wearers.
What sets Lady Already apart is its commitment to the Affordable Luxury Concept. The brand produces limited batches of clothing on state-of-the-art knitting equipment in Europe, using completely eco-friendly materials. This approach not only ensures the highest quality but also minimizes the environmental impact of production.
Starostina's designs reflect the latest fashion trends while maintaining a unique and recognizable style. The collection encompasses a wide range of dresses, coats, and knitwear, all designed to make young girls feel like the princesses they aspire to be. Lady Already's attention to detail and focus on individuality allow each child to express their own style and personality through their clothing.
With the implementation of the Lady Already project, Starostina aims to create an effective investment tool. The brand operates in a B2C mode, working directly with consumers and minimizing intermediaries. Lady Already has its own online store and collaborates with online marketplaces, providing convenient access to its enchanting collection.
The journey of Lady Already began in July 2018 and continued for a year, culminating in July 2019. Throughout this time, Starostina conducted extensive research on the evolving fashion industry. She recognized the growing desire for self-expression and personalization through clothing, which inspired her to create a brand that celebrates individuality and brings joy to young girls.
Recognized for its exceptional design and craftsmanship, Lady Already received the Bronze A' Design Award in the Baby, Kids, and Children's Products category in 2020. This prestigious accolade acknowledges the brand's commitment to excellence and its contribution to enhancing the quality of life for young girls worldwide.
Step into the magical world of Lady Already and let your little princess shine with elegance, comfort, and a touch of enchantment.
Project Designers: Elena Starostina
Image Credits: Image #1: Designer Elena Starostina, Dress for a Girl, 2018.
Image #2: Designer Elena Starostina, Coat for a Girl, 2018.
Image #3: Designer Elena Starostina, Dress for a Girl, 2018.
Image #4: Designer Elena Starostina, Dress for a Girl, 2018.
Image #5: Designer Elena Starostina, Kit for a Girl, 2018.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5.
Project Team Members: Designer and Constructor: Elena Starostina
Project Name: Lady Already
Project Client: Elena Starostina